The number of green energy tariffs available to UK households has fallen sharply, as consumers opt for affordability over sustainability amid the ongoing cost of living crisis.
According to data from uSwitch and energy consultancy Cornwall Insight, green energy deals—once making up 85% of the market in 2022—now account for just 18% of the tariffs listed on price comparison websites.
The decline marks a significant shift in consumer behaviour since Russia’s invasion of Ukraine in 2022, which triggered a global energy shock and pushed UK household gas and electricity bills to record highs.
Green tariffs typically carry a premium due to their use of renewable energy sources or associated green certifications. However, with inflation and energy insecurity biting, many households have abandoned green tariffs in favour of cheaper alternatives.
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