The Philippine Association of National Advertisers (PANA), in partnership with Certified Digital Marketer (CDM), will be staging the Brand Masters Collab (BMC) 2025 on August 28 at the Makati Diamond Residences.
With the theme “Accelerating Marketing ROI: Transforming Creative, Media, and CRM through AI,” BMC is a closed-door, high-level learning environment designed for C-suites and senior business leaders who want to accelerate marketing ROI through smart AI integration.
“Marketers today are expected to deliver impact with tighter budgets and more aggressive goals,” said Cathy Santamaria, PANA Vice President and Chairperson of Brand Masters Collab 2025. “We’re curating this space to offer strategic clarity and practical solutions—from how to improve creative effectiveness, to optimizing media, to deepening CRM.”
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