GB News has surged to become the UK’s fourth largest news brand, according to the newly released Reuters Institute Digital News Report 2025, marking a major milestone for the self-styled “People’s Channel”.
The report, widely regarded as the most authoritative global study on news consumption, found that GB News has jumped from eighth to fourth place based on weekly reach across radio, TV and print — overtaking Channel 4 News, Channel 5 News, and CNN in the UK. Online, GBNews.com is now tied as the sixth most-visited UK news website, on par with The Telegraph, and ranked ahead of The Sun, The Times, ITV News, Mirror Online, Yahoo News, and CNN.
The annual report, produced by the Reuters Institute for the Study of Journalism, is based on YouGov polling of nearly 100,000 respondents across 48 countries. It highlights rapidly evolving media consumption trends, including a global pivot toward social and video platforms and the increasing dominance of influencer-led news.
Reacting to the findings, Mick Booker, GB News’ Editorial Director, said: “This report is a must-read for anyone interested in how the consumption of news is changing across the globe. To see GB News and GBNews.com recording such positive growth is a reflection of the tireless efforts of our award-winning team to provide the very best journalism.”
“As Reuters’ report lays bare, our unstoppable growth is continuing, and soaring numbers of people are turning to the People’s Channel because they value the fearless journalism our team relentlessly provides.”
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