Apple has taken its movie marketing to a whole new sensory level.
As it builds hype for F1: The Movie, starring Brad Pitt and directed by Top Gun: Maverick’s Joseph Kosinski, Apple has launched the world’s first haptic movie trailer—a short film preview that you can actually feel.
Thanks to the iPhone’s Taptic Engine, users can experience vibrations synced with the on-screen action. As F1 cars roar down the track, speed through corners, or pull into the pit lane, your phone vibrates with varying intensities—letting you feel the thrill of the track in the palm of your hand.
It’s a natural fit for the film, which brings the visceral experience of Formula 1 to life. And it’s a clever way for Apple to flex its hardware-software ecosystem by marrying immersive tech with cinematic storytelling.
How to watch the haptic trailer
To try it for yourself:
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