InLife, the country’s first and largest Filipino life insurance company, recently launched Love In Life, a heartfelt brand expression that reflects its steadfast commitment to caring for Filipinos with real love, understanding, and protection.
“Love In Life is our love letter to the Filipino people. It is a tribute to those who have put their trust in the Company throughout our 115 years in the industry. Life may be tough, but our love is tougher. Through Love In Life, we are letting our customers know that no matter what happens, we will be here for them,” said InLife’s Chief Marketing Officer and Chief Bancassurance Officer Gae L. Martinez.
A love rooted in Filipino values
Filipinos are known for expressing love through quiet strength and unwavering support especially in difficult times. Filipino families are uniquely special for their deep-rooted, intergenerational connections and a vibrant bayanihan spirit. As a company deeply rooted in these values, InLife has long stood for more than just insurance. For more than a century, InLife has been a trusted companion to generations of Filipinos providing security, stability and peace of mind through life’s uncertainties.
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