At Globe, artificial intelligence (AI) isn’t just a tech buzzword, it’s a tool for real progress. As enterprises increasingly adopt advanced Generative AI (GenAI) to boost efficiency and improve services, Globe is taking confident strides in embedding this powerful technology across its business.
A recent Global System for Mobile Communications Association (GSMA) outlook on AI in telecommunications shows that telco operators worldwide are turning to GenAI to meet core business goals, including customer experience, operational agility, and financial performance. Globe is proudly at the forefront of this movement in the Philippines, with a strategy that puts customers and people at the center of AI transformation.
“At Globe, we don’t just want to ride the AI wave, we want to build something sustainable with it,” said Carl Cruz, Globe’s President and Chief Executive Officer. “We see AI as a long-term enabler that not only helps people work smarter and faster but also transforms how we serve our customers by delivering more responsive, efficient, and meaningful experiences. It’s not just about internal productivity. It’s about building the right foundations to support lasting customer impact.”
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