The night that Shubhangini Prakash went into labor with her second child was the same night she learned about her acceptance into the prestigious Target accelerator — and it started right away. This meant that the owner of the waterless and nontoxic skincare brand Feather & Bone, the products for which she designs and formulates herself, was hard at work from her hospital bed, a brand new baby in her arms.
Now 39, Prakash was inspired to start her skincare line after battling a bad reaction to a product when she was just 12 years old, drawing on her family’s Indian heritage and natural ingredients, always with an eye toward sustainability.
“Our products are inspired by Indian traditions but backed by science,” she says. And while the business has been in the works for decades, it wasn’t until she became a mother that things really took off.
Moms are often celebrated for being able to “do it all.” And while the multitasking of motherhood knows no bounds, there’s so much more to the story of building a business while raising kids at the same time. We caught up with Shubhangini Prakash over email about all things motherhood and business.
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