Earlier this week, President Donald Trump unveiled a new line of presidential swag, including a bright red cap emblazoned with the words “Trump 2028.” Pundits and journalists honed in on the new swag immediately, as the president and his allies have previously alluded to poking at presidential term limits. In March, Trump said he was “not joking” about a third term, citing unspecified “methods” for winning another term in the White House.
The hat, dropped unceremoniously on the Trump Organization’s official store with the description “break the rules,” runs for a whopping $50, which doesn’t include the cost of the potential constitutional crisis it opens up.
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Americans are well aware of Trump’s touted business acumen, but some might know that the now iconic red baseball cap is simply the tip of a vast merchandising iceberg, with the official Trump store a veritable treasure trove of questionably branded objects.
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