Lazada, a leading e-commerce platform in Southeast Asia, published its research report on online sellers, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in SEA. Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities — shedding light on sellers’ readiness to integrate AI into their operations.
Knowledge, perception and implementation gap evident among online sellers
The research reveals that online sellers in Southeast Asia show strong familiarity of AI, with nearly seven in 10 sellers (68%) indicating that they are aware of AI. Sellers believe they have integrated AI into 47% of their business operations, even though actual adoption stands only at 37%, highlighting a clear gap between perceived and actual AI adoption.
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