Oh, Donald. We really shouldn’t still be talking about you, but like a bad haircut, you just won’t go away. There you were again, hours after your inauguration in a suit that fits like a wind-blown tent, yelling “Drill, baby, drill!” to a crowd who, let’s be honest, would cheer just as loudly if you told them to eat gravel.
You’ve made it clear that you’re all for scrapping green policies, pushing fossil fuels like they’re the future (spoiler: they’re not) and undoing any progress the world has made towards carbon neutrality. And worryingly, some businesses—terrified by short-term costs and political uncertainty—are jumping on board. Back pedalling on their sustainability commitments faster than you back pedalled on that promise to release your tax returns.
Across the Capital Business Media Group, we have no plans to cave to this sudden rush of climate cowardice. We are carbon neutral, and we are staying that way. Because let’s be real—if your business is serious about the future, rolling back sustainability efforts isn’t just bad for the planet, it’s bad for business.
Let’s talk about the backsliders. Big oil, of course, has never seen a roll-back it didn’t like, but we’re seeing banks, airlines, and manufacturers quietly retreat from their bold Net Zero promises. They’ve realised that going green is hard work and—shock horror—requires actual commitment. So now, under the convenient cover of economic turbulence and political uncertainty, they’re taking the easy way out.
BP has scaled back its emissions reduction targets. Car manufacturers who once trumpeted their EV rollouts are suddenly hedging their bets and sticking with combustion engines a little longer. Airlines—who only last year were falling over themselves to showcase their ‘sustainable’ fuels—are now whispering about ‘balancing economic realities’.
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