McDonald’s UK arm is maintaining its diversity, equity and inclusion (DEI) policies, despite its Chicago-based parent company scaling back such initiatives since Donald Trump returned to the White House.
While the fast-food giant’s US division scrapped targets for minority representation in senior roles, rebranded its diversity department, and abandoned DEI requirements for suppliers, the British business says its own pledges remain intact. These include ensuring 40 per cent of senior leadership roles are held by under-represented groups by 2030 and strengthening “social inclusion” across its supply chains.
The Bakers, Food and Allied Workers Union (BFAWU), which represents UK food workers, had urged McDonald’s to resist following America’s example. The union accused the US business of “regressive” actions in dismantling DEI commitments.
McDonald’s UK move mirrors a similar split at Deloitte, where the British arm insisted it was “committed to diversity goals” even as the US branch announced it would end specific DEI targets and regular diversity reporting.
The discussion around corporate diversity has grown increasingly polarised. Proponents believe it improves company performance by fostering a broader range of talent. Critics, however, accuse businesses of sacrificing meritocracy and point to political and legislative changes in the US. Earlier this year, a Supreme Court ruling tightened restrictions on affirmative action in American universities, prompting some employers to follow suit.
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