By Mhicole A. Moral, Special Features and Content Writer
Business leaders around the world are heading into 2025 with confidence about economic growth but face mounting pressure to reinvent their companies for long-term survival.
According to PwC’s 28th Annual Global CEO Survey, nearly three in five chief executive officers (CEOs) anticipate global economic growth will rise over the next year — almost double last year’s figure. However, 42% of CEOs believe their companies will not remain viable beyond the next decade without significant transformation.
Macroeconomic volatility and inflation at 27% top the list of global concerns, while regional differences highlight specific threats. For instance, geopolitical conflict is the primary risk in the Middle East at 41%; whereas in Western Europe, cybersecurity at 27% edges out inflation and labor shortages.
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