Demonstrating the strength of its brand portfolio, the Jollibee Group continues to make its mark on the global stage, with well-loved brands Jollibee, Mang Inasal and Chowking recognized as the top three most valuable restaurant brands in Brand Finance’s ASEAN 500 2024 report.
Brand Finance is the world’s leading brand valuation consultancy. It conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
The ASEAN 500 2024 report reveals that the region’s food, retail, hospitality and leisure and tourism sectors are spearheading regional economic growth, driven by rising post-pandemic consumer spending and digital innovation.
“The top rankings of Jollibee, Mang Inasal and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth,” said Ernesto Tanmantiong, global CEO of the Jollibee Group.
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