The industry icon discusses how she helped change the narrative on clean beauty, Filipino skincare products, and more
It wasn’t too long ago when most Filipinas depended their choice of beauty products on a single qualifier: Is it imported? Today, as consumers evolved and learned to consider everything from the item’s ingredients to its environmental impact, inspiring mompreneur Tyff Short of proudly local beauty brand One Earth Organics looks back with pride on how much the market’s mindset has changed — a transformation shaped by her significant influence.
Short admits that she, too, used to solely base her beauty product purchases on whether it’s manufactured outside the country. After all, this led her to learn firsthand about the harmful effects of chemical-based products, and why she established One Earth Organics more than a decade ago as a healthier alternative. The brand offers safe, clean, and best-quality skincare products as organic as they can get, designed to enhance and sustain natural beauty.
More than that, One Earth Organics has always stood for beauty that runs not just skin-deep, but self-deep, rooted in principles that today have become staples in the industry. Without a doubt, Short is a visionary, a bona fide disruptor in the Philippine beauty industry.
“From the beginning, our goal was to educate people about the benefits of organic skincare in a way that wasn’t just a trend, but as a lifestyle,” the One Earth Organics founder says. “We were able to prove that the quality of One Earth Organics as a local brand is as good or even better than imported products; and that we can also compete with the premium brands.”
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