Approximately 300 of New York’s most stylish waited for hours in Soho on Saturday morning to enter the first-ever brick-and-mortar store for Telfar, the Beyoncé-beloved brand with a behemoth cult following.
The line, which snaked down Broadway and spilled into the alley, began to form hours ahead of the 11 a.m. ribbon-cutting as throngs of well-dressed fans eagerly awaited a rare chance to get their hands on one of Telfar’s coveted bags, nicknamed the “Bushwick Birkin.”
Janya Conyers, a 14-year-old New Yorker, arrived at 8 a.m., and was the first customer to make a purchase once she finally arrived inside.
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