The Company has chosen the beauty queen to promote Skechers Hands Free Slip-ins and the brand’s winning comfort technologies
Pia Wurtzbach is stepping into the spotlight in total comfort thanks to Skechers. The global lifestyle and performance brand known for its trending styles and coveted innovations has announced that Ms. Wurtzbach has joined The Comfort Technology Company® as the first ambassador for the Philippines. The beauty queen, model, actress and fitness enthusiast will promote Skechers’ diverse range of footwear, including styles featuring its popular Skechers Hands Free Slip-ins technology.
“Skechers is the brand I’m sure of when it comes to commitment to comfort without compromising style,” began Pia Wurtzbach. “With the profession I’m in, it’s important for me to have footwear I can rely on, and a brand that has everything I need for the types of activities that I do. Whether it’s a busy day at Fashion Week or a morning on my quiet days running at the park, I always find myself reaching for the right Skechers pair. I’m deeply honored and thrilled to join the Skechers team, and I can’t wait to share my journey with them.”
“Skechers has placed particular importance and investment in the Philippines, and as we continue to build our business in the market, we felt the time was right to have a Filipino that embodies both the country and the brand’s culture. We found just that with Pia Wurtzbach,” said Suzette Pasustento, country manager of Skechers Philippines. “Pia’s influence across many areas along with her dedication to an active lifestyle aligns with our brand’s diverse ethos. We look forward to working with Pia to inspire others to take that first step with Skechers and realize their full potential.”
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