As if we’re not already spending too much on online purchases, Google just announced new tech that will make shopping even easier.
At the core of the announcement is the just-launched Universal Commerce Protocol (UCP), a “new open standard for agentic commerce.” Developed with major online retailers including Shopify, Etsy, Wayfair, Target, and Walmart, it will enable new ways to purchase things online, such as from within a conversation with an AI agent.
SEE ALSO:
10+ gadgets from CES 2026 that you can buy right now: Dell, Xreal, Samsung, more
For example, you could ask an AI to help you find a new carry-on suitcase, to which it may offer some options. You’ll soon be able to click on the product right there within that convo and buy it without ever leaving that screen.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
