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SM Prime allots P3.6B for SMX Cebu as MICE market expands

27 November 2025
in Business
Reading Time: 2 mins read
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SM Prime allots P3.6B for SMX Cebu as MICE market expands
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SM PRIME HOLDINGS, INC. is investing P3.6 billion to build a convention center in Cebu, betting on rising demand in the province’s MICE (meetings, incentives, conventions and exhibitions) sector, it said in a stock exchange filing on Thursday.

The six-storey SMX Convention Center Seaside Cebu will offer 21,000 square meters of leasable space and seating capacity for 18,000 attendees.

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