The Trump family’s media company is to sell banks and trading firms high-speed access to the US president’s social media posts, meaning the announcements that have repeatedly moved global markets will reach paying algorithms milliseconds before they reach anyone else.
Trump Media & Technology Group (TMTG) unveiled the paid-for, licensed data feed on Thursday, promising banks and trading houses “the fastest” access to posts from influential accounts on Truth Social, its social media app.
The product, called Truth API, will deliver posts from the platform’s ten most influential accounts in “milliseconds”, significantly faster than a regular push notification, according to a company spokesperson.
Why should a business owner in Birmingham care about the plumbing of Wall Street data feeds? Because Trump, who has 12.9 million followers on Truth Social, regularly uses the platform to announce government policy, including news about tariffs and trade restrictions.
Those posts have moved markets before officials have finished drafting the accompanying paperwork. Tariff announcements have rattled currency markets and swung the pound, and the resulting duties are still squeezing British exporters eighteen months into the second Trump administration.
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