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Prime Day 2025 is here. Amazon’s annual members-only sale is going to be its longest yet this year, spanning four days from July 8 through 11. Like clockwork, deep discounts and new record-low prices are popping up sitewide across tons of different product categories. (We’ve spotted some especially great deals on Apple products, including AirPods, iPads, and MacBooks. You can also see great Prime Day picks from our sibling brands: CNET, PCMag, ZDNET and Lifehacker.)
Prime Day 2025: Live updates on the top deals
Plus, other retailers are getting in on the savings. Walmart, Target, Best Buy, and even TikTok Shop are running overlapping sales that last even longer than Prime Day. But the key thing about Prime Day, as the name implies, is that you have to be a Prime member to enjoy the savings. If you want to get in on the deals, you can sign up for a free 30-day trial here, and if you’re aged 18 to 24, you can get six months of Amazon Prime for free here.
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